To elevate their HSEQ compliance business, SPOT Consultants engaged STOOP® to create a modern brand that would resonate with their target audience. STOOP conducted in-depth research into the HSEQ sector and collaborated closely with the team to understand their vision. This process culminated in the development of "SPOT," a brand name chosen for its relevance to the team's daily tasks of "spotting" hazards, errors and improvements. The short, energetic name also aligned with the desire for a contemporary and memorable brand. STOOP® then developed a vibrant brand identity, including an animated logo and bright colour scheme, to establish a unique and recognisable presence in the industry.