Our multi-disciplinary team are ready for the challenge

Rhys believes that the most enduring brands are built on a foundation of strategic design and genuine human connection. Bringing 16 years of experience across the design and advertising landscape, Rhys founded Stoop in 2023 - a Brisbane-based strategic brand and design studio where he partners with rule-breakers, visionaries, and those looking to leave a lasting mark. Rhys’s creative perspective is deeply informed by a lifetime spent in skateboarding and the raw, DIY energy of hardcore, punk, and hip-hop culture. These subcultures, where authenticity is the only currency, drive his "anti-obvious" approach to design. He specialises in crafting the "un-ignorable": distinctive brand identities and digital experiences that bridge the gap between commercial goals and cultural resonance. When he isn’t leading creative strategy at Stoop, Rhys is a dedicated curator of the tangible. An avid collector of art and books, he is most likely found digging through crates to expand his 500-strong vinyl collection. For Rhys, whether it's a rare record or a global brand, the goal remains the same: to create something meaningful that people actually want to hold onto.

If you asked Abbie Laube back in university where she’d be now, she might have said "the newsroom." But her love for storytelling took a creative turn into the world of social media strategy. Eventually starting at Stoop®, where she has worked on brands across Australia, the US, and the UK. While her technical expertise lies in social media and brand strategy, her mission is deeper. Abbie uses her journalism roots and her pulse on current events to help companies discover a unified voice that resonates on an individual level. She is dedicated to helping causes and brands with purpose, transforming standard digital tactics into meaningful community movements that drive growth both online and off.

With nine years of design experience under her belt, Jules knows that a great brand is more than just a logo… it’s an experience. Her unique academic background in Visual Design, Interior Design, and Advertising allows her to bridge the gap between digital interfaces and physical spaces. Jules enjoys leading a strategy session or refining a visual identity, and being fuelled by the real-world payoff: seeing a brand come to life and watching people engage with it. Having worked across both agency and in-house roles, she brings a balanced, versatile approach to her role as Design Lead at Stoop®, always keeping the human experience at the heart of her work.