Gaythorne, QLD 4051
Australia
Rhys believes that the most enduring brands are built on a foundation of strategic design and genuine human connection. Bringing 16 years of experience across the design and advertising landscape, Rhys founded Stoop® in 2023.
His creative perspective is deeply informed by a lifetime spent around skateboarding and the DIY energy of hardcore, punk, and hip-hop culture. These subcultures, where authenticity is the only currency, drive his "anti-obvious" approach to design. Specialising in crafting distinctive brand identities and digital experiences that bridge the gap between commercial goals and cultural relevance.
When he isn't in the studio, Rhys is a dedicated curator of the tangible. An avid collector of art, books and records. For Rhys, whether it's a rare record or a global brand, the goal remains the same: to create something meaningful that people actually want to hold onto.
