Stoop is an independently owned brand and design studio in Brisbane, working across strategy, branding, design and digital for clients in Australia and beyond.
Our Team
A small team by design. Every project passes through the same hands from first conversation to final delivery, which is how we keep the work consistent and the standard high.
A good brand clarifies a business. A great one changes how people feel about it.
We work with businesses at both ends of that spectrum. Some finding their voice for the first time, some rebuilding after years of growth has outpaced their identity. The work is different each time. The intent is the same: distil what's true about the business, and make it unmistakable.
Every project is different. The shape of the work isn't. We combine deep research, strategy and thoughtful design to achieve outstanding results.
Discovery
01
Understanding your vision
Before we touch a brief, we want to understand the business behind it. That means conversations with founders, leadership and the people doing the work day to day. Most of the useful information isn't in the written brief. It's in how people talk about the business when nothing is being designed yet.
Strategy
02
Defining the approach
The thinking that holds everything else up. Positioning, audience, the argument the brand needs to make. We write it down, agree on it, and come back to it every time a later decision gets difficult.
Identity and Design
03
Bringing ideas to life
The visible part of the work. Logo, type, colour, motion, sound, the whole system. We design for the hardest applications first, so the easy ones take care of themselves.
Build and Roll-out
04
Building the ecosystem
Websites, campaigns, content, collateral. This is where a lot of brands lose momentum. We keep the same team on from strategy through to launch, because the thinking at the start only shows up in the work at the end if nobody hands it off.
Post Launch
05
Managing the brand
Most brands don't fail at launch. They fail six months later, when consistency slips and the identity gets interpreted loosely. We stay on as long as it's useful, either through retained work or scheduled check-ins, to keep the brand on track.
"Working with Stoop was seamless. They provided valuable project-based support across the Brisbane Heat season, delivering high-quality billboards and digital ads that aligned well with our brand."
Nic Laube
Head of Marketing & Digital, Brisbane Heat & Queensland Cricket
"The Daniel Morcombe Foundation is proud to be working closely with Stoop Studio on our current Build it for the Kids project. A truly fabulous team to work with."
Susan Lyle
Senior Project Officer, Daniel Morcombe Foundation
"Working with Rhys, Jules, and Abbie at Stoop on our branding projects has been an exceptional experience. They don't just deliver great design; they deliver results that make business sense. I highly recommend the team!"
