If you asked Abbie Laube back in university where she’d be now, she might have said "the newsroom." But her love for storytelling took a creative turn into the world of social media strategy. Eventually starting at Stoop®, where she has worked on brands across Australia, the US, and the UK. While her technical expertise lies in social media and brand strategy, her mission is deeper. Abbie uses her journalism roots and her pulse on current events to help companies discover a unified voice that resonates on an individual level. She is dedicated to helping causes and brands with purpose, transforming standard digital tactics into meaningful community movements that drive growth both online and off.
