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While the inaugural project achieved outstanding success, the increasing scale and ambition of Build It For The Kids required an evolution from reactive marketing to a robust, strategic digital presence. The challenge was to maintain momentum and maximise partner recognition across the multi-month construction cycle. The project needed strategic brand direction, cohesive collateral, and a proactive social and digital strategy to ensure maximum value was extracted from every milestone and contribution, positioning the brand for an impactful auction finale.
As the dedicated Marketing Partner, STOOP® was engaged to architect a sustained strategic rollout across the entire build lifecycle, from the drawing board to auction day. Our solution focused on developing a cohesive brand strategy and consistent visual collateral that would give the project an enduring narrative. By managing the ongoing social and digital ecosystem, we ensure every partner's generosity, every construction milestone, and the vision of the Coastal Contemporary retreat is communicated with clarity and purpose, building continuous awareness and driving auction momentum for the Daniel Morcombe Foundation's crucial mission.
