With a legacy spanning 50 years, Murphy Group partnered with STOOP® to modernise their brand architecture and social media presence. STOOP® has since collaborated on a range of digital initiatives across Murphy Group's diverse portfolio, encompassing home building, property investment, and commercial projects. This partnership includes brand development for spec homes, compelling project videography and storytelling, milestone marketing for their 50th anniversary, and strategic PR and community collaborations with the likes of the Maroochy Surf Club and the Daniel Morcombe Foundation. Additionally, STOOP® has managed their social media strategy, transforming visual assets into engaging content that elevates brand awareness and aligns their online presence with their established reputation.