Murphy Group

Client

Murphy Group

Industry

Construction

Website

murphygroup.net.au

With a rich legacy spanning 50 years, the Murphy Group is a trusted leader in construction. Their long-term partnership with STOOP® was established to modernise the brand architecture and digital presence, successfully aligning their online efforts with their established reputation across a diverse business portfolio.

The Problem

The challenge for the Murphy Group was two-fold: how to successfully transition a 50-year legacy into a modern digital era, and how to create a unified and compelling online presence across their diverse portfolio of businesses, including home building, property investment, and commercial projects. They required a strategic partner who could manage this complexity while maintaining brand integrity.

The Solution

STOOP® implemented a holistic, multi-channel strategy that has touched every part of the Murphy Group's portfolio. Our initiatives included brand development for spec homes, the creation of compelling project videography and storytelling, and executing high-profile milestone marketing for their 50th anniversary. We managed strategic PR and community collaborations (e.g., Maroochy Surf Club and the Daniel Morcombe Foundation). Furthermore, we oversaw their social media strategy, transforming visual assets into engaging content that successfully elevates brand awareness and ensures their digital footprint matches their enduring market reputation.