Since 2019, STOOP® has been instrumental in bringing SOAK's vision of self-care to life. From initial brand identity and messaging to digital and social presence, and even the sensory elements of the salon experience, STOOP® has been a comprehensive partner. This collaboration has propelled SOAK's growth to two distinct salon locations in South Yarra and Elwood, each reflecting its unique community. STOOP®’s support spans social media, web design, collaborations, PR, event planning, and campaign marketing. As SOAK's reputation as a leading Melbourne wellness brand, recognised by VOGUE, Elle, and Broadsheet, continues to flourish, STOOP® remains committed to its ongoing success.