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SOAK began with a powerful vision for self-care but required a comprehensive, strategic partner to translate this essence into a high-performing, authentic brand identity and cohesive market presence. The initial challenge was establishing the foundational brand elements; from core messaging and sensory design to a scalable digital ecosystem, essential for driving sustained growth in a competitive wellness market and successfully earning recognition as a leading industry brand.
Since 2019, STOOP® has acted as that instrumental, end-to-end partner, defining and executing the SOAK brand across all touchpoints. Our solution spanned initial brand identity and messaging, digital and social presence, and the sensory elements of the physical salon experience. This robust collaboration has successfully propelled SOAK's growth to two distinct salon locations in South Yarra and Elwood, each reflecting its unique community. With STOOP® providing ongoing support in social media, web design, collaborations, PR, event planning, and campaign marketing, SOAK has solidified its reputation as a leading Melbourne wellness brand, earning recognition from publications like VOGUE, Elle, and Broadsheet.
